AI Insights · Timothy · July 2022
Top 5 Consumer Finance Apps in Argentina Q2 2022: Performance Insights
Discover the performance trends of the top 5 consumer finance apps in Argentina for Q2 2022, including download rates and active user metrics.
In Q2 2022, the top consumer finance applications in Argentina showcased notable trends in downloads and active user engagement. Below is a detailed analysis based on data from Sensor Tower.
Macro saw a significant fluctuation in weekly downloads. Starting with approximately 15.8K downloads in late March, the app peaked at around 81.2K in late April. This spike was followed by a gradual decline, stabilizing at about 21.5K by the end of June. The app maintained robust weekly active users, starting at 465K and reaching a high of 690K in late April, before settling at 546K by quarter's end.
Santander Argentina experienced a similar trend in downloads, beginning with 21.8K in late March and peaking at 77.7K in late April. The downloads then tapered off, closing the quarter at about 24.6K. Active users for Santander Argentina were consistently high, starting at 1.1M and peaking at 1.2M in early May, ending the quarter with a solid 1.18M.
BBVA Argentina showed a steady download pattern, starting at 21.1K and peaking at 58.9K in late April, before declining to 25.1K by the end of June. The active user base for BBVA Argentina started at 929K, peaked at 1.16M in late April, and concluded the quarter with 978K.
Supervielle began with 14.1K downloads in late March, reaching a high of 63.6K in late April. The numbers then decreased, stabilizing at around 20.3K by the end of June. The active users for Supervielle showed a rise from 192K in late March to a peak of 327K in late April, and then maintained around 317K towards the end of June.
Brubank - Banco Digital had a notable download trend, starting at 34.2K in late March, peaking at 84.6K in late April, and closing the quarter at approximately 15.2K. The active users for Brubank - Banco Digital were consistently strong, beginning at 503K and peaking at 583K in early May, ending the quarter with 555K.
These insights reveal the dynamic landscape of consumer finance apps in Argentina. For more detailed insights and trends, visit Sensor Tower.
